For Associations
Associations used to rely on dues alone to support the operations and provision of services to members. People joined in many cases “just to belong”. Today’s employers, and professionals are more discerning in selection of associations, and professional organizations they support. Like today’s employees; “What are the benefits?”, is often the prospective member’s first question. If there is no perceived value, they will never become a member.
Route Three specializes in designing, administrating, and managing association programs designed to attract and retain members, and add value to the membership proposition. Are you an Association decision maker, looking for a program to attract members? If so, Route Three can help.